With the advent of technology setting in, the exponential rise of Commerce as a booming industry is no more under the veils of doubt. The phenomena of online selling and buying have crossed millions of turnover each year and are recorded to be on a global count. Speaking eCommerce and such peaking market share, the two names that kick in has to be Flipkart and Amazon.
Starting as mere eCommerce start-ups, the massive growth over the last decade cannot be undermined. The thriving prospects and continual of healthy foreign investments are oiling the wheel of this eCommerce pretty well. As an eCommerce both Amazon and Flipkart run in the neck to neck competitions and have been the same since their time of inception. With record-breaking sales, massive business strategies, and investments, theses two eCommerce giants have revolutionized the entire scenario of online buying and selling.
To date, it is amazing to record that no such other eCommerce competitor has been able to know either of these two. Thus, analyzing and studying such close competition of the online marketing world seems to be intriguing and pulls off some really interesting insights about both of them.
Let’s get into further details on how brutal competition is happening between Flipkart and Amazon:
Variety of Products
With being eCommerce as the core industry, Flipkart and Amazon have shown the widest range of products to be sold and bought. Although critically argued, yet Flipkart seems to have more broad categories than Amazon but nonetheless, both the eCommerce websites have A-Z categories of products. At some point, Amazon is preferably selected more for being reliable and credible in buying electronic goods than Flipkart. Whereas, when it comes to Flipkart, Health, Apparels, Sports and Cosmetics, Books, Tools are much more preferred by online buyers. To be honestly speaking, in case of product categorization both Flipkart and amazon give tough competition to each other. Only in terms of preferences and choice, the categorical demand is existent between these two.
The UI Factor
UI stands for User Interface and is a vital component of a website’s user experience. It denotes the quality of a website when used by a customer and eminently resonates with the look and feel factors of a website. When the comparison is between the two eCommerce giants, the UI factor becomes very vital to evaluate.
According to a survey done on eCommerce websites, the UI alone is responsible for the maximum of the selling and buying ratios. Thus, keeping the user interface factor on point is a mandated activity to be checked.
Speaking in terms of the front end interface, both Flipkart and Amazon seem to have a pretty decent look and feel. However, in terms of purchasing, making the payment, or selecting an item for wish-listing is different for both of them. As per customers’ preferences, Flipkart has been selected for having a better checkout interface than Amazon. Whereas in terms of smooth accessibility on the website and a lesser number of glitches registered associated with Amazon.
As the leading eCommerce giants in the world, both Flipkart and Amazon have to have various features that make them distinguished from the rest. The whole concept if winning customers’ hearts with their shopping experiences this the core mantra for both of them. From making cash on delivery (COD) option available to send out SMS alerts once purchased or returned, both Flipkart and Amazon leave no stones unturned to please their online customers with multiple features. Previously only Amazon offered the express shipping options to their customers that guaranteed delivery within 2-3 days of purchase.
With the online dominance growing on a record-breaking pace, the advent of subscriptions has gotten in quite well. Now, both Flipkart and Amazon have subscription models presented to their customers, where they charge annually for offering extra privileging features. For Amazon, this subscription is known to be Prime, whereas for Flipkart it is known to be Plus.
Both the subscriptions offer multiple benefits and pri9viledges that customers enjoy along with existent features already being subjected to. The after purchase support is also very responsive for both the eCommerce, however, Flipkart sales support has out marked Amazon’s as per the latest surveys suggests.
Courier and Shipping
One of the greatest factors of having a thriving business in the eCommerce industry is to have a sound logistics facility. The entire industry is so heavily dependent on the logistics game, that if this feature becomes unstable the entire revenue model of the business becomes volatile in nature.
Making a significant move in the logistic department of the eCommerce business, both Flipkart and Amazon have their own logistics partners set up and are extremely proficient. For Flipkart, it is the E-Kart logistics have their courier partner, white for Amazon It is Amazon Transportation Services. The reliability and quality of these courier services are what makes them stronger and closer to their customers.
How things are moving for Flipkart & Amazon?
Backed and guided by Walmart at its core roots, Flipkart is seeking out for different things for offline sales. As per Times of India, July’19, Flipkart has officially launched its first furniture store in Bangalore, which is an offline venture. This includes showcasing furniture from various nine brands. Seeing prospects ahead, Flipkart is planning to expand more such offline stores in the city. Dominating not just the online but the offline markets as well have been one of the confident moves in recent times. With the furniture categorically boomingly being sold and purchased on both online and offline platforms, Flipkart ‘s collaboration with IKEA has been a phenomenal business strategy to earn more customers in India.
Whereas, Amazon is dealing with the closure of deals and obtaining stakes in limited India’s big retail shops instead of hastily going into investing for offline stores. Recently, Future Retails has announced Amazon to have purchased a 49% stake in Future Coupons. This will straight away give Amazon the complete authority to gain all of the stakes or be a part of Future Coupons held by Future Retails.
Before Amazon, the kingpin of the eCommerce industry was undoubtedly Flipkart. With Amazon being flourishingly settled in the current scenario, the competition has taken a riveting turn and seems to be expanding in terms of both sales and popularity. Thus, with a constant head-on game between Flipkart and Amazon, customers will continue to see more such interesting turns of events.