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Top 33 Trending Products to Sell Online in India

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Products to Sell Online

13,75,720 Crores – This is the projected size of the ecommerce market in India by next year.

The COVID-19 lockdown forced people to buy online, and the trend has only grown. Cheaper data packs, secure payment support and government policies have all boosted the Indian e-commerce sector. 

India is the 2nd fastest and largest growing e-commerce market in the world. And if you have ever dreamed of having an ecommerce store or your own business, this is the time. 

However, the big question is how to make the most of this e-commerce opportunity.

The answer is to sell top trending products in India.

We can hear you say – What are the most trending products in India? How and where can you find new products on the market?

Stay tuned! We’re going to answer all the questions about trending items and how to source them and market them to build a successful D2C e-commerce business. 

What Makes a Product Trend in E-commerce?

Identifying the best-selling products in India is critical to e-commerce success because it’s easier to sell ecommerce trending products and make profits instead of launching an unknown product and convincing customers to buy it for unknown benefits. 

Here’s how to identify top-selling products in India – 

Understanding Consumer Demand

Customers drive the market by buying products that serve their needs and interests. Factors like seasonality and cultural practices also impact trends. For example, fitness gear or wellness products sell in January the most, as people make New Year resolutions to adopt a healthy lifestyle. 

Impact of Social Media and Influencers on Trending Items

Consumers today use at least 3 social media channels while buying something online, as per a report. Buyers today check out User-generated content, reviews, and recommendations. A viral video by a famous influencer can make the product trending.

Identifying New Products on the Market

Following industry updates and innovations can help you find the best items to sell online quite early. Check the trending section of bigger players like Amazon or Etsy to keep an eye on best-selling products globally. Filter out which one of these would appeal to your own audience.  

We have covered what makes for a trending e-commerce product. Let’s look at real-world examples. 

Top Trending Products to Sell Online in India in 2025

Here’s a list of unique products to sell online in India in 2025, in no particular order.

Health and Wellness Products

  1. Organic Teas 
  1. Plant-based Protein Powders
  1. Gummies

Eco-friendly and Sustainable Items

  1. Reusable Water Bottles
  1. Bamboo Products 
  1. Eco-friendly Cleaning Products 
  1. Reusable Grow Bags

Smart Home Gadgets

  1. Smart Air Purifiers
  1. Smart Plugs and Sockets
  1. Smart Speakers and Voice Assistants
  1. Smart Locks 
  1. Smart Security Cameras

Fitness and Home Gym Equipment

  1. Fitness Trackers
  1. Resistance Bands
  1. Yoga Mats

Fashion Accessories and Jewelry

  1. Athleisure Wear
  1. Men’s accessories 
  1. Plus Size Dresses

Personalized and Unique Products

  1. Personalized Name Necklaces
  1. Customized Leather Wallets

Organic and Natural Skincare Products

  1. Bakuchiol Serum
  1. Rice Water Shampoo
  1. Kojic Acid Serum

Home Decor and Organizers

  1. Indoor Plants
  1. Aromatherapy Diffusers
  1. Storage and Organizers

Pet Supplies

  1. Dog probiotics
  1. Bentonite Cat Litter 
  1. Car Seat

Trending Tech Accessories

  1. Power Banks
  1. Laptop Stands
  1. Virtual Reality Headsets
  1. Next-Gen Foldable Smartphones

How to Identify Best-Selling Products Online?

  1. Relevance – Determine if the product is relevant to Indian buyers. Consider the recent cultural trends, seasonality, and buying behaviour for your product category. 
  2. Competitive pricing – Study the average pricing for related products within the category. If you have a higher price, will you be able to justify it to your buyers?
  3. Accessibility – The sourcing of trending products must be easy for you. Plus, shipping of the said product should also be convenient and affordable. For instance, for perishable products, shipping can become a headache. Choose the most reliable courier aggregator to reduce your logistics overhead. 
  4. Positive Promotion – Look for proof that the customers are liking the product. Check other competitors and ensure the product has positive recommendations from real customers. 
  5. Novelty – If the product has some unique feature, there is a high chance that the product will be popular and trending. 
  6. Aesthetics – The best-selling product is not only useful but also good to look at. It doesn’t have to look glamorous, but the finish and make of the product should make it appealing. 

How to Source Trending Products in India

Tips for Finding Unique Products to Sell

Platforms and Suppliers for Trending Online Products

The option to source locally from your wholesalers or distributor can be a good idea. 

You can find large suppliers in B2B ecommerce platforms like IndiaMart or Amazon Business. Some platforms like Udaan serve certain categories, such as apparel. Big b2C brands like 

PepperFry also operate a B2B arm, which you can buy in bulk. 

The specific platform and supplier will vary largely with your product requirements. 

You can even import from certain countries if you find profitable deals. 

Check out our blog on the best B2B platforms to source the best-selling products in India. 

Marketing Strategies for Trending Products in E-commerce

For a retail store, customers came through foot traffic. For an online store, it’s online traffic. 

Customers need to discover online e-commerce stores before they buy from them. 

Once you have a beautiful and functional online store, you need to leverage these marketing channels – 

Social Media and Influencer Marketing

This is your best bet. Social media has a huge role in the discovery and recall of new products. Organic branded posts, user-generated content, or social media ads push sales. 

Influencer marketing is another such tactic, where internet celebrities or influencers recommend products in exchange for money or products or both. Be sure to pick an influencer who has built trust with their audience and whose content is relevant to your products. 

Another discovery channel is SEO. 

After customers know your brand, it’s time to stay on top of their minds. Email marketing is a good option for staying in touch with your customers. 

Push them to shop by running targeted campaigns using a mix of all these different channels. 

Leveraging E-commerce Platforms for Best-Selling Products Online

Another way to reach customers is to leverage ecommerce marketplaces like Amazon, Flipkart, Nykaa, etc, to sell your trending products online. You have to register as a seller with relevant documents verifying your identity and business details. 

You get the benefit of selling to the platform’s strong customer base. However, you will have to share your earnings with the platform as platform fees. 

Conclusion

E-commerce is on a boom, and the upward trend will continue with an annual growth rate of 27%. As a D2C online seller, this is your chance to make it big. 

Keep an eye on the viral trends around you and how they impact the daily life of the general public. Then, you will be able to get clues on what is trending and why. 
Pick trending items, build your online store, and start shipping with the best courier partner in India.

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