As human beings, we love to ask others and ease our decision-making process!
From exploring places to trying outfits to even finding potential partners, your customer is most likely asking another customer about your business and their experience with it.
This is the reason why your marketing strategy should focus on getting your customers to leave reviews on your e-commerce platform.
Importance of Customer Reviews
Nothing works as well as customer feedback on your commerce business. Here’s why:
1. Attracts Genuine Customers
When your existing customers write reviews that are as much as personal recommendations, they are doing you a massive favour!
After all, it is only a potentially genuine customer who bothers to read the reviews, get to know your product/service better and consequently place an order.
2. Reduces Marketing Spends
Local businesses love online reviews because they work as well as word-of-mouth advertising.
The cost of encouraging customers to leave a review is minimum compared to the number of customers it will attract. The higher the reviews, the more value customers notice.
3. Build Trust & Customer Loyalty
Many e-commerce businesses tend to struggle with retaining customers.
However, good comments reinforce the customers’ faith in your brand and leave a lasting impression.
4. Give Your Business Productive Feedback
From negative comments to exceptionally positive reviews, your business will hear what the consumers have to say directly from them.
Take each review seriously and make considerable changes to better tailor your products to your customers.
Read on to know about the different types of reviews:
1. Positive Reviews
When your business gets an average of 3 out of 5 stars, it is considered a good review. Naturally, good feedbacks boost business and build customer trust.
This is very important to sell products that ask for a high price. So that potential customers can make an informed decision before making a purchase.
2. Negative Reviews
Getting under 3 stars is considered a negative review. When a customer is dissatisfied, they tend to leave elaborated experience on what went wrong.
It is a must as a business owner to ensure that the customer’s grievances are solved to not only retain them but also prevent bad publicity.
3. Neutral reviews
More than the stars, the focus here is on the quality of the review. The customer may not dislike your brand entirely but may have had a problem with a particular product only.
Impact of Reviews on the Brand
INCREASED CREDIBILITY! It is bad when customers are not talking about your brand in this day and age of competition.
Not only do reviews help the website rank higher but also let potential customers know that you have a pool of existing customers who trust your business.
Strategies For Encouraging Customers
- Give them a discount for their next purchase
- Make the process simple for giving reviews
- Make it interactive by acknowledging your customer’s feedback
When you take the time to build your online business, let your customers do the marketing for you! Follow the above-mentioned tactics and boost the presence of your online e-commerce business!